TikTok Ads Budget Calculator
TikTok has the cheapest impressions of the major platforms and the coldest traffic. Plan your budget here and see whether cheap reach actually converts into profitable sales.
Also known as: TikTok Ads Cost Calculator · TikTok Advertising Budget Planner · TikTok CPM Calculator
Budget buys impressions, so click-through rate decides how many clicks you get.
For the period you are planning.
Cost per 1,000 impressions.
Drives clicks from impressions.
Share of clicks that convert.
Revenue per conversion.
Revenue left after COGS. This sets break-even.
714,286
At $7.00 CPM
6,429
0.90% CTR
$0.78
$7.00 effective CPM
90
1.4% of clicks
$55.56
Break-even at $54.00
$10,800.00
From 90 orders
2.16x
Break-even is 2.22x
-$140.00
After COGS and media spend
-2.80%
Profit as a share of spend
The same budget on each platform
Your spend, AOV, margin and conversion rate held constant — only the platform benchmarks change. Cheap impressions do not automatically mean cheap customers.
| Platform | Clicks | CPA | ROAS | Profit |
|---|---|---|---|---|
| Google Ads (Search) | 1,852 | $192.86 | 0.62x | -$3,600.00 |
| Meta (Facebook & Instagram) | 5,455 | $65.48 | 1.83x | -$876.36 |
| TikTok Adsthis page | 6,429 | $55.56 | 2.16x | -$140.00 |
Conversion rate is held at your figure for all three, which flatters social. In practice cold social traffic converts below search, so treat these as an upper bound for Meta and TikTok.
Projections only. Real campaigns vary with auction pressure, seasonality, creative fatigue, returns and refunds. Platform starting values are rough public benchmarks, not guarantees — replace them with your own reporting.
Cheap impressions are not the same as cheap customers
TikTok typically undercuts Meta on CPM, which makes the reach numbers look excellent. The catch is further down the funnel: click-through and conversion rates are generally lower, so the cost per acquisition often lands close to platforms with far more expensive impressions.
That is why a budget plan for TikTok has to run all the way to cost per acquisition. Stopping at CPM or even CPC flatters the platform. Enter your real conversion rate and margin and the calculator will tell you whether the cheap traffic clears break-even.
Creative fatigue is faster here than anywhere else. The same video that worked for a week can collapse in days, so budget for continuous creative production rather than a single flight — and expect your effective CPM to drift up as you exhaust the best-performing audiences.
Fund your ad spend with a crypto virtual card
Once you know your number, you need a way to pay for it. Oninee issues virtual Visa cards you top up with USDT — built for advertisers, agencies and dropshippers who want control over every campaign budget without a traditional bank card.
Fund ad spend with USDT
Top up a virtual Visa with crypto and add it to Google, Meta or TikTok — no bank account or credit check needed.
One card per campaign
Issue a separate card for each campaign or client so budgets and reconciliation stay clean.
Hard spend ceiling
Pre-load exactly your budget and the platform can never charge beyond the balance you set.
Issued in about 60 seconds
Spin up a new card instantly when you launch a new offer, with no waiting on a bank.
Frequently asked questions
How much do TikTok ads cost?
TikTok generally has the lowest CPM of the major platforms, often well below Meta. Cost per acquisition is a different story, because conversion rates tend to be lower — always run the numbers through to CPA before comparing platforms.
What is the minimum TikTok ads budget?
TikTok enforces campaign and ad-group minimums, and beyond those you need enough daily volume for the algorithm to optimise. Budget for at least several conversions a day per ad group or delivery stays unstable.
Is TikTok cheaper than Meta?
Cheaper per impression, usually. Not necessarily cheaper per customer. Lower CTR and conversion rates often close most of the gap, which is why the comparison has to be made at the cost-per-acquisition level.
Why do my TikTok ads stop working after a few days?
Creative fatigue. TikTok audiences burn through creative faster than other platforms, so performance decays quickly. Plan a continuous pipeline of new videos rather than a single set for the whole flight.
Can I run TikTok ads with a virtual card?
Yes. TikTok Ads Manager accepts virtual Visa cards, so a Oninee topped up with USDT works — handy for capping spend per campaign or running separate cards for separate clients.
How can I pay for ads with crypto?
Create a Oninee virtual Visa card, top it up with USDT, and add it as the payment method on Google, Meta or TikTok. There is no bank account or credit check, cards are issued in about 60 seconds, and you can run a separate card per campaign or client so budgets and reconciliation stay clean.
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